Creative, dynamic and curious, Mr. Casella built his success by investing in research and innovation, catching the evolution of different tastes and by anticipating market needs. His Company really embodies the idea of ethic business, consequently it pays particular attention to the working environment and its social role. The headquarter and warehouse are surrounded by a wonderful park, a small lake and a sports centre dedicated to the employees and their families, an harmonious combination created around the prestigious guest-room Corte Biffi: this is the location of business meetings and cultural events where Biffi products can be tasted.

Apart from his work, Mr. Casella has always had a strong passion for the arts, which brought him to become an expert collector and to support artists and projects. This passion came to an important fruition in 2009 with the opening of Biffi Arte. The latter is a modern and contemporary art gallery that preserves the historical connection between the Biffi brand and the world of arts. And it was sitting around those elegant tables of the Caffé Biffi that Marinetti, Balla, Depero and many other artists gave life to Futurism that deeply impacted the culture and spirit of the XX century.