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The passion to produce well
The guidelines for development of the company are strictly correlated to the founder's technical qualifications, his international experience and his intuitions, and can be summarized as follows:
- Great productive creativity.
- Constant search for qualitative excellence.
- Launching on the Italian market, long before the competitors, of numerous products that are already widely used in the more industrialized countries.
- Great attention to the development of distribution networks and in particular the role that the major chains acquired in offering their own brands.
Today the company has a range of products of seventy specialities, each available in different formulations, with more than nine hundred ingredients in continual evolution, a recognized primacy in Europe. |
